Food and Wine

I know what you mean about prices put up only to be brought down or overpriced most of the time to allow a gracious discount a few times a year....and these bargains do leave a bad taste in the mouth.
Luckily, they are not all frauds and we can get some deals that make the wine taste even better when we get it. I think a bargain wine tastes even better than a full priced one. I myself feel a sense of smug satisfaction when I know I have discovered a bargain after careful research along the supermarket shelves. It's all part of the ritual.

We all like a bargain but there are many that are very nearly on permanent "offer"

I really do agree with you ................ I think consumers are not that naiive these days ........... I am a big fan of the buying clout and selection that Tesco's can bring to the table , but the 'half price' charade really tests my optimism

I think the big supermarkets should be brought to task for these so called "half price offers" which they are OBVIOUSLY NOT ! Most of these so called offers are "bottled at" MK or some other UK bottling plant ( for those not aware please check the small writing on the BACK of the label) Does anyone know the legislation with regards to say Aussie wine bottled in the UK ? I am thinking here of should they really be labelled "Aussie Style" wines ?

Thanks for your comments. We value your opinion. As I'm sure you are aware, the Tesco wine range is large and varied, and we strive to provide wines at a variety of price points to ensure we offer both quality and value for all our customers. Tesco ensures it has a number of pricing mechanics to suit all customer requirements. Some customers prefer to buy wines on a half price promotion, others look for money off on their favourite wines or wines they wish to try for the first time. There are also those who buy multiple bottles to receive a further discount. The various promotions available have been carefully developed to appeal to our wide customer base.

And with regard to wines being bottled in UK - this is a perfectly legal practice and is done for environmental reasons. To reduce the carbon footprint, wine is shipped in bulk (in tanks) and bottled at a bottling plant in the UK.
Hope this answers your question?

Early last year I started buying by the case quite regularly and accessed some very good deals.
By early Autumn, there were some fantastic deals and I bought many cases at this time. Thereafter, towards Christmas time, prices rose to the extent that I did not buy for many months. I usually buy in the £4-£7 range.
Q: Are prices offered (at some times of the year) related to a "glut" on the market and dealers having to make room for new vintages coming in ?

All supermarkets are businesses designed to make profit. However we, the consumers, have the real power. Dont buy a product or a service and the company suffers.
When consumers are offered good value for money (not necessarily cheap prices), then the company benefits too.