What a fantastic weekend! It was our first time in the lovely city of Birmingham where we set up for two whole days of wine fun at the NEC and it was as busy as ever! We took over 250 wines from more than 14 different countries so there was a vast array of delicious wines for our customers to enjoy. Our wine team, and brand representatives all agreed it was simply brilliant.
We opened the door on both days to a long queue of thirsty wine lovers keen to try the new wines on display. The crowds of Birmingham did not disappoint and it was incredible to see such a brilliant atmosphere throughout the room, from start to finish. I love the buzz that you only get at a wine fair; the thrill as you walk through the doors and see the selection of wonderful wines on show, and try to choose where to start! Insider tip – the best of days start with a glass of bubbles!
I was busy at the Wine by the Case stand introducing our visitors to our online exclusive range of wines. Starting with a glass of Champagne (this was my baby for day!), we followed with around twenty whites and reds all varying in style and from all corners of the Earth. Proving particularly popular was the Georges d’Albot Champagne Brut, NV, which is on a spectacular offer price - even better with the Wine Fair 15% discount! – won the votes of many. A classic blend of the three Champagne grapes - Chardonnay, Pinot Noir and Pinot Meunier, it’s crisp and refreshing with a green apple flavour and plenty of bubbles. The perfect party sparkler for weddings and celebrations, it’s also delicious with canapés such as smoked salmon blinis.
One of my favourite things about the Wine Fairs is being able to enjoy an eclectic range of wines whilst gaining gems of information from the people responsible for producing the wines. Whether your preference is easy-drinking and refreshing; full-bodied and intense; Fairtrade; organic; big brands or Tesco Finest there was definitely something new for everyone to try. Many visitors to the Wine by the Case stand were impressed by the richness and flavour of the Yalumba Viognier. An organic-certified producer from South Australia, and Australia’s oldest family owned winery, Yalumba have pioneered the Viognier grape in the region and have perfected the full-bodied, spicy, apricot character of this variety.
My favourite wine at the show? That would have to be…Chakalaka Spice Route, 2009 from the Swartland region in South Africa. Available online at Wine by the Case, it’s one of our team favourites and perfect for the changing season. Spice Route’s signature style has always been robust, spicy red wines, rich in character. This blend of red varietals represents a fusion of flavours, as does the unique, spicy South African relish from which Chakalaka takes its name. A complex profile of flavours from a blend of five grape varieties, I’ll be enjoying this one with a Moroccan spiced lamb tagine – heaven!
Did you attend? What were your best bits? And what were your top three wines from the wine fair?
Next up for the Tesco Wine Fair is London on 5th/6th October and then we’re off to Edinburgh and Bristol later on in the month.
Look forward to meeting many more of you, next month!