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Charlotte Stebbings
– Tesco Wine Enthusiast

17 Jun 13

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Wine made simple

Would you like to take part in creating a new wine for us?

spocial wine small

We’re launching a brand new bottle of wine, which will be sourced and designed entirely by YOU! And at the same time supporting the local community from South Africa, which produces it.

The campaign is being launched to help the South African community build a sustainable future. The community in South Africa is a black empowerment project. Until now, they have only been able to sell their grapes to other wine makers, as they cannot afford to produce, make and market their own product. Through this project, Tesco and Enotria are creating a wine brand for the community with a launch in the UK that they would never have been able to achieve otherwise. Once launched, this will create a sustainable revenue stream for this growing community who will then be able to put profits back into infrastructure.

Schalk Visser, Community Founder “We want the Enaleni children and grandchildren to be able to say one day: ‘My father or mother was not just a farm worker, they were owners as well.’”

We are really excited by this project and are offering the opportunity for 10 lucky people to win the chance to select the grape varietals used for this unique product at a VIP tasting event. The event will take place in Central London on Wednesday 26th June. You will be treated to a number of wines, all completely blind, and will have to vote on your favourites by taste alone! Email your name and contact number to competition@uk.tesco.com use THE SOCIAL WINE as your subject to be in with a chance to win and be part of this exciting project from the very start. After the event, the competition to find the name and label will be hosted within an app on Facebook. 

The competition closes at 12pm on 21st June. Good Luck!

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